Communications & Campaigns

School administrators manage student messaging, operational notifications, and email campaigns through Communications (/platform/my-school/communications) in the sidebar.

The Communications hub is structured into five core tabs:

• Audit — delivery logs, dispatch history, and bounce tracking.
• Templates — customizable email layouts and dynamic merge tags.
• Automations — event-driven triggers for reminders, homework, and class bookings.
• Campaigns — broadcast newsletters, announcements, and audience targeting.
• Settings — sender profiles, custom email addresses, and SPF/DKIM domain verification.

1. Audit Tab

The Audit tab provides a real-time ledger of every system and marketing email dispatched by your school:

• Delivery status: Track messages as Sent, Delivered, Opened, Clicked, Bounced, or Failed.
• Recipient inspection: Filter logs by recipient email address, date range, or template type to quickly verify whether a student received an invite link or lesson reminder.
• Bounce diagnostics: Review bounce reasons (such as invalid mailboxes or spam filter rejections) to help students resolve delivery problems.

2. Templates Tab

The Templates tab houses your school's library of transactional and promotional email layouts:

• Visual editor: Customize headers, body copy, button links, and branding styles.
• Dynamic variables: Personalize emails using merge tags, such as {{student_name}}, {{class_name}}, {{lesson_date}}, and {{school_name}}.
• Preview mode: Test how templates render on desktop and mobile viewports before activating them in automations or campaigns.

3. Automations Tab

The Automations tab lets you configure event-driven workflows that keep students engaged without manual staff intervention:

• Live class reminders: Automated reminders sent before scheduled sessions (e.g. 24 hours and 1 hour before class time).
• Homework due alerts: Notifications dispatched when new homework is assigned or when deadlines approach.
• Join requests & admissions: Instant confirmation emails sent when students request to join a class or enroll in a course.
• Inactivity nudges: Gentle re-engagement messages sent to students who have not logged in or attended lessons for a specified period.
• Workflow controls: Activate, pause, or adjust trigger delay windows for each automation rule individually.

4. Campaigns Tab

The Campaigns tab manages one-off or scheduled broadcast emails sent to specific student segments:

Audience Definition & Targeting

Filter your student directory to reach the exact audience for your message:

• Students enrolled in specific courses or classes
• Students at a particular CEFR level
• Engagement tiers (such as Highly Active, Occasional, or At Risk)

Consent & Opt-In Rules

Locuto.PRO strictly enforces international privacy and anti-spam standards:

• Explicit consent: Marketing emails are dispatched only to students who have actively opted in to receive promotional announcements.
• Automated filtering: When you prepare a campaign audience, the platform automatically excludes unsubscribed students and users with disabled marketing preferences.
• Unsubscribe footer: Every campaign email includes a secure, one-click unsubscribe link.
• Sending rate limits: Campaigns are metered to protect domain reputation and prevent inbox throttling.

5. Settings Tab

The Settings tab controls your outbound email sending identity:

• Sender identity: Configure the public display name (e.g., "Acme Language Academy") and "Reply-To" email address where student replies should land.
• Custom sender domain: When operating under a custom branded domain, configure your DNS records:
  • SPF (Sender Policy Framework): Authorizes Locuto's mail infrastructure to send on behalf of your domain.
  • DKIM (DomainKeys Identified Mail): Cryptographically signs outgoing emails to guarantee message authenticity.
  • DMARC: Protects your domain from spoofing and ensures maximum deliverability into student inboxes.

For complete step-by-step instructions on setting up DNS records alongside your branded school address, see the White Label Custom Domain Setup guide.

Related pages

• Organization Setup — configure general school profile and notification recipients
• White Label — custom domains and branded school identity
• Student Management — manage student records and engagement tiers