Marketing Emails
Manage student communication consent and send targeted marketing campaigns.
Overview
Organization admins can use Locuto.PRO's built-in communication tools to send targeted email campaigns to their students. This includes course announcements, promotional offers, and newsletter updates.
Student Consent & Opt-In
Before you can send marketing emails to a student, they must explicitly opt in.
- Students are prompted to manage their communication preferences during enrollment and within their profile settings.
- The system strictly tracks their consent and unsubscribe timestamps to ensure compliance.
You cannot send marketing emails to students who have not explicitly opted in, or who have unsubscribed. The platform will automatically block delivery to these addresses.
Sending Marketing Campaigns
Marketing campaigns are managed within your school's communication tools.
1. Define the Audience
You can filter your student list to target specific segments. For example:
- Students enrolled in a specific course
- Students with a specific CEFR level
- Active vs. inactive students
2. Preview the Audience
Before sending, always preview your audience. The platform will calculate the exact number of eligible recipients. It will automatically subtract:
- Students who never opted in
- Students who unsubscribed
- Accounts with disabled notifications
Note: The platform also enforces a daily email cap limit to prevent spamming. Ensure your campaigns are spaced out appropriately.
3. Launch the Campaign
Once the audience and email content are verified, you can launch the campaign. The platform handles the delivery and honors all unsubscribe requests dynamically.